We bring purpose & intentionality into entrepreneurship, for young business owners. We believe whenever someone starts experiencing every moment of their journey with intention, amazing things happen.
Whether it’s a guide or a planner, everything we create is designed to feel like sitting down for a coffee with someone who gets it.
What’s your drink of choice?
A guide to clarifying your brand voice and showing up with confidence.
$19
A printable digital planner that supports both your business and your wellbeing.
$29
COMING SOON
A guide to building your business in a way that feels aligned, calm, and true to you.
$19
ROOTED IN STORY
DRIVEN BY PURPOSE
We started this journey as broke, sleep-deprived university students with more curiosity than experience. What we lacked in time, skills, and money, we made up for in drive and purpose. Over the years, we gained the tools we needed, but also hit burnout before we even launched. That’s when we had a powerful realisation: success shouldn't come at the cost of well-being.
Hi, we’re Sofie & Endurance - the duo behind the journey
Today, we use our hard-earned skills to support entrepreneurs like you. We believe productivity shouldn’t be toxic, and that purpose and mindfulness are just as important as strategy. Our approach blends deep business insight with intentional practices, helping you build something meaningful - without burning out. Because we believe a healthy mind is your best business strategy.
MONTHLY PLAN
GROUNDED
GROWTH
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Grounded Growth is a monthly subscription plan designed for purpose-drive entrepreneurs who want personalised and intentional guidance for their business - without overwhelm, pressure, or hustle.
Like having a strategist + mindfulness partner on demand.
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1 Monthly Clarity Audit (branding & social media)
1 Monthly Alignment Audit (productivity, systems, and wellbeing)
Ongoing access to our feedback via email
10% off all products
No Zoom calls, no stress, no over-committing.
